SEO for your business

What is Search Engine Optimisation (SEO)?

SEO is the process of improving and promoting your website to achieve more visibility through the search engines, which in turn will increase the number of visitors you get to your website.

The rankings within Google are determined by Google's algorithm. This algorithm picks up on the thousands of different signals that measure a websites relevance and authority that the site has for the given keyword - this is the word or phrase being typed into Google by a user. The SEO process is therefore, the means by which your website is optimised to ensure that it ranks for your required keywords.

What many seem to forget is that SEO isn't just about the search engines, it's about making websites better for the audience. Google ultimately have a purist view, which is commendable, their aim is simply to provide the best possible user experience by producing search results that are completely relevant to the users search word or phrase as well as returning sites that it considers to be the best authority. Not an easy task by any means, Google use thousands of signals to determine rankings including such factors as the age of your site, your geographic location and whether this has been validated, page layout, page load speed, who's linking to you and the relevance of content within the pages to name just a few.

Why do you need SEO?

Think about it like this - It doesn't matter how beautiful, how truly awesome and amazing, how much great functionality, how rich the user experience your website is, if people can't find it, and nobody looks at it, it is totally worthless.

In the UK, Google dominates around 90% of the search engine market, generating almost 6 billion search results every day, the scraps are shared between Bing and Yahoo!. Although there are other ways to generate traffic to your website, such as social media and other forms of online marketing, the search engines, Google in particularly are the main source for navigating users to your website.

This is true no matter what your business does.

People use the search engines to find products, services and businesses in general, and the search engines produce a list of options that are most relevant to the users search. If your site can't be found by the search engines or doesn't rank highly, you will be missing out on incredible opportunities that the search engines provide.

SEO can make or break a business, if you achieve high rankings for the correct key terms, Google can deliver your targeted visitors straight to your website, which can provide your business with publicity, exposure and revenue.

SEO, if done correctly is a safe investment and can have an incredible return on investment compared to other types of marketing and promotion.

What makes for great SEO?

A strong foundation

A search engine is just a very complex machine but you have to remember that it has limits, such as how they crawl the web and interpret content. They also can't view a website like a human.
It is important that the structure of the website isn't only built with the search engine in mind but also your audience.

Another primary concern when it comes to the search engines is the content, as they can't see flash files, images or other non-textual content, so is most often ignored.

Remember just because a site is beautiful and modern, it doesn't mean it will be found by Google if it hasn't been optimised correctly.

Keyword research

What is your audience most likely to type into Google to find your type of business?

Keyword research is a vital part of any SEO campaign; your choice in keywords can make or break your websites success. It's not always about getting as many visitors as possible to your website but instead getting you the right visitors.

The importance of this knowledge shouldn't be underestimated, don't just assume you know what your clients and potential clients will be searching for.

Gaining trust and authority

Trust and authority carries a lot of weight within Google and is based on a combination of many factors that they use to determine how trustworthy and authoritative your website is.

However the more trusted the website the more likely it is to rank highly. If your website is seen to be less trustful then it can harm your rankings.

Provide a good user experience

Google is constantly striving to improve their search engine by producing the best results possible. They make hundreds of changes big and small to accomplish this. And while the best may be subjective, the search engine is still very good at delivering great results.

Websites that rank highly usually have several common traits:

  • An easy to navigate website and clear content
  • Providing clear, direct information that is relevant to the search query
  • Modern and professional design
  • High quality content that is informative and unique.
  • Good site architecture

But remember, search engines can't understand content, images and other designs the way a human does. Instead they understand the content by relying on other information to interpret how usable your website is. Search engines observe how people engage with your website which gives them an insight into the quality of the page, allowing them to rank it accordingly.

Monitor and measure

In order to improve, it is important for you to monitor the success of your SEO campaign. This should include tracking rankings and links as well as other ranking factors to ensure that your efforts are not being wasted.

Search engine optimisation is a powerful strategic tool that is used to increase your visibility around the web. Your website will be competing for the number one spot against all of your competitors, it is therefore vital that your website is fully optimised so that your website can outrank them.

We are a well-respected and long established online marketing and SEO Company, which has a proven track record for achieving high results for our clients and maintaining these positions.

We don't just want you to get to the top of Google; we want you to have a consistent flow of targeted traffic being delivered to your site on a daily basis to ensure maximum sales and enquiries.

Our SEO service

We offer our clients a tailored SEO service that is based around their website and its industry. Understandably some websites require more work than others due to the competition in their area or industry, so some services may be a bit more advanced than others.

A rule of thumb when searching for an SEO company, is that if it sounds too good to be true, it usually is! Here at Restech we have achieved great results across a wide range of industries and we can prove it.

Our services include:

  • Monthly SEO and Competitor Analysis
  • Onsite SEO - Keeping your website up-to-date with the latest SEO practice, giving you advice regarding your content and site architecture
  • Ongoing advice and reports, including phone support and tutorials so you can have a better understand of the process

We are SEO specialists and have an in-house SEO team with a wide range of advanced SEO skills, which enable our clients to achieve great results, generating more leads and sales.