Our brief was to provide a platform for the launch of a new cloud based CRM software system for the real estate sector. The design concept was based around the system being 'people' focussed, as opposed to the norm being 'property' focused. Our marketing team, using this 'people' idea and the play on words, devised the by-line 'software with people in mind' replacing people with the robot family. The use of this concept has subsequently been adopted across all marketing assets.
The concept and creation of these types of conversion based micro-site campaigns are an important part of the Restech approach to digital marketing. Because of this and our success in this field, we are commissioned to create instantly recognisable brand based micro sites that fit in around or complement existing branding, as with this project, the client required a separate marketing platform whilst clearly integrating with their core brand.
The campaign has proven to be hugely successful.
The 'Software with people in mind' marketing campaign has been a huge success for us and is in no small part due to the inspired thinking and perfect project execution by the creative team at Restech.
The campaign micro website is superb, it has proven itself to be a great lead generator in our recent 'Software with people in mind product launch. It's unique and eye catching and our clients love it. Well done!